Wang Jianrong, Chairman of the China Health Association: High-quality development of the health care industry requires two images

China Economic Net, Beijing, December 5 (Reporter Guo Wenpei) "The high-quality development of the health care industry requires two images: one is the product image of the enterprise, and the other is the industry image of the industry. The product image is the basis of the industry image, and the industry image is the carrier of the product image. Without a good product image, there will be no good industry image; without a good industry image, there will be no sustainable good product image. The two complement each other and are indispensable." At the Industry Self-discipline and Moral Construction Promotion Conference held by the China Health Association recently, Wang Jianrong, Chairman of the China Health Association, pointed out that in the process of promoting the high-quality development of the health care industry, "image" management is particularly important, so it is necessary to accelerate the promotion of industry self-discipline and moral construction.

In Wang Jianrong's view, the product image is mainly composed of the product quality, product brand and product reputation of the enterprise. The industry image is mainly composed of the product image of the enterprise, the economic role and social contribution of the industry. A good product image can create a beautiful space for the industry to enhance the industry image, and a good industry image can provide a broad market for enterprises to create product images.

"The main work of the association is actually centered around these two images. For example, the "Chaohua List" promotion activity for Chinese health care industry brands launched this year will fully launch the construction of the industry nutrition innovation platform. One of the main purposes is to help companies improve their product image." Wang Jianrong said that in recent years, the China Health Association has launched a series of activities such as the China Health Association Industry Self-Discipline and Ethical Convention and "Industry Self-Discipline Health Care Industry Leading", aiming to advocate and guide the industry to operate in compliance, abide by the law and take social responsibility.

It is understood that as of November 30, a total of 80 companies including New Era and Zhenao Shuangdi participated in the China Health Association Industry Self-Discipline and Ethical Convention, and another 12 companies participated in the evaluation of advanced companies, setting an example for the industry. The third-party evaluation report shows that by focusing on the main business and doing the industry well, the 12 participating companies have shown a good development trend of steady progress and quality and efficiency. Among them, 2 of the 12 evaluated companies will pay more than 100 million yuan in taxes in 2023.